Should you tell your users about your infrastructure?
September 5th, 2006That’s a moot point for a hosting company obviously - if the company HAS infrastructure of course it will boast about it, if not, don’t expect a detailed explanation of the Data Centre facilities on their web site.
But what about web applications and business or community web sites?
Would it foster more trust if you published information about the hosted services you have? Is that relevant at all?
I actually think it is - depending on the site. Basic sites that serve content to people, no matter how busy, will require good hosting, but to the people browsing the site that’s irrelevant. However communities, e-commerce sites, business and especially technology forums - these users do care about the web site and having some information about what infrastructure it’s hosted on would not only provide a better sense of security and reliability to existing users, but also help provide a measure of ‘trust’ for new users.
The same goes for web applications - it’s unlikely I am going to store any sensitive data (emails, credit card details, files / photos) or any data that I want to be able to gain access to, securely, at any time, from any where (that’s the basic tenet of a web app in fairness), with a web application provider that I do not have some level of trust in. Publishing some details (of course I’m not suggesting publishing anything that might actually give away too much info and have the opposite security effect!) of the hosting platform the application is served from, would give SOME peace of mind (of course financial and competitive feasibility are business considerations as well).
In all this rambling, to try and distill it, what I’m really saying is that any web site that has a user base (not a people-who-browse-only base) should publish data security, network connectivity, and server/platform resilience and redundancy information within their ‘about’ section. This is of course, like Hosting Companies, provided that the site in question is actually hosted in and on some good infrastructure!
If there’s any interest in this I’m happy to write and publish (under a Creative Commons license) some white-label data sheets and information on our data centre and network infrastructure that you (you, being hosted in here of course!) can edit, cut+paste, butcher and re-publish on parts of your own web site.